Set Up Taxes and Shipping in Paypal

Setting up the right taxes and shipping settings for your PayPal account can seem tricky at first, but are essential for just about any internet merchant, especially if you’re selling physical products. Here’s the guide for setting up taxes and shipping. Step 1: Get a...
Improve Your Headline

Improve Your Headline

When approving copy to appear on a website, many business owners don’t consider the effectiveness of headlines. The assumption is that readers will  continue to the rest of the copy regardless of what is at the top of the page. This assumption can be a very costly...
A/B Split Testing

A/B Split Testing

  A/B Split Testing helps business owners determine which website element is more likely to produce a desired response from your prospects.     For example, you can test two headlines to see which performs better. You simply make two versions of the same page, with...
Review Your Sales Copy

Review Your Sales Copy

    If you’ve just finished writing the copy for your website, take a break and review it when you feel refreshed. When you’re refreshed, review it in a few different ways:       [list style=”red-arrow-1″] Review and edit on your computer. Print it out and...
Review Your Website Layout / Design

Review Your Website Layout / Design

    Imagine yourself visiting your website for the very first time (you can get others to do this for you as well)       [list style=”green-check-8″] What is the first thing you notice? Are there any obvious distractions? Is it easy to find the information...