Improve Your Headline

Improve Your Headline

When approving copy to appear on a website, many business owners don’t consider the effectiveness of headlines. The assumption is that readers will  continue to the rest of the copy regardless of what is at the top of the page. This assumption can be a very costly...
Review Your Sales Copy

Review Your Sales Copy

    If you’ve just finished writing the copy for your website, take a break and review it when you feel refreshed. When you’re refreshed, review it in a few different ways:       [list style=”red-arrow-1″] Review and edit on your computer. Print it out and...