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Your video should “speak” directly to a particular target customer. Imagine yourself speaking directly to a customer that needs your particular product or service. Remember if you are using your phone that the screen is not the lens. It looks best if you look into the lens.
One of the important tips for effective video marketing Cincinnati OH is to put yourself in your audience’ shoes and imagine yourself watching your video.
- What you want to hear?
- What would you want to see?
- What would make you more inclined to pick up the phone and call?
These are all things that you should keep in mind when making your videos.
When conveying your message in your videos, try to focus more on the benefits to the customer, not so much the features of your product or service.
Don’t just tell people what the product or service is, but focus more on exactly what the customer will get from it. Tell them how your product of service benefit them and effect them in a positive way.
After you’ve created your video, there are certain things you can do that will help optimize them and get them ranking quickly for the keywords that you’d like to target.
You need to end your videos with strong calls to action that tell the viewer exactly what you want them to do next.
- Do you want them to pick up the phone and call you?
- Do you want them to visit your website?
- Do you want them to show up in person?
Whatever you’d like them to do, you need to tell them. Sometimes it may seem obvious to you, but don’t assume they’ll know what to do next.
There are a number of video hosting & sharing sites where you can upload your video for additional exposure.
YouTube, Vimeo, Facebook Video, Wistia, among others, are all video hosting and sharing sites that have their own unique features and advantages.
You want as much exposure as possible for your video, so should distribute it across as many sites and platforms as possible.
Next in the series: The 3 Biggest Mistakes Most Business Make With Video Marketing
Ready to start? Wants some cool videos to get started? Check out these 2 resources: