Google+ is the new social network launched by Google. It’s the fastest social network to take off in history, with over ten million members just a couple months after launching. It already has over a billion pageviews per month.


What sets Google+ apart from other social networks? And how can it be used to build a business?

There are two main features that set Google+ apart from Facebook: Circles and Hangouts.

Circles: What They Are and How to Use Them

Circles are like friends groups. You choose what groups to put people in without them knowing what group you’ve placed them in.

You can then choose to share things with people in certain circles, without other people in other circles seeing it.

Let’s say you run two businesses, one for marketing coaching and one for life coaching.

You’ll be able to put all your contacts of each group into their respective groups. You’ll then be able to share updates and content updates to one group without the other seeing.

Circles also solves another problem many professionals have had with Facebook. You want to be able to share photos and status updates with your friends, but not necessarily with your professional contacts.

Circles makes this very easy. You can share just about anything with whoever you want and hide it from whoever you want.

Hangouts for Video Conferencing

There are many video conferencing programs online. However, by and large every single one of them is paid and often quite expensive.

Google+ changes all that. Google+ makes video conferences completely free, backed by Google engineered technology.

You can have any number of people join a Google+ hangout. You can invite people one by one, or you can open a hangout to an entire group of people who can join at will.

You can share YouTube videos. You can type text into a chat box. The speed of the service doesn’t slow down no matter how many people you have on it.

In short, the Google+ Hangouts makes it easy to hold video webinars as well as video conferences with co-workers and business partners.

Is Google+ Here to Stay?

Of course, if you’re going to adopt a new social network, you want to use one that other people are actually on and one that’s going to be around for a while.

Will Google+ still be here a year or two down the line? There’s no way to know for sure. The uptake was much faster than any other social network in history, but users’ number one complaint today is still that there’s “nobody else on it.”

If your customers or co-workers are already on Google+, then you probably should get yourself on Google+. However, if nobody you know is on the network yet, you might want to wait for a short time first to see how it plays out.


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 [contentbox width=”550″ borderwidth=”2″ borderstyle=”none” bordercolor=”000000″ dropshadow=”3″ backgroundcolor=”F5F5F5″ radius=”0″]Janet Slack of is a Professional Certified Coach, well-known author, speaker and blogger on topics related to running a successful small business. She has mentored, coached and supported hundreds of others as they started or grew their own small businesses. Her passion is coaching people to succeed in life through seeking fun, challenges and rewards whether they are small business owners, women in transition or even those conquering fear and learning to find joy. Her newest program, Social Media News Flash, helps you to stay current, quickly and easily, on the many social media platforms.[/contentbox]