I know some of you have done a spectacular job of setting up your Facebook page but then get stuck for what to post. The primary objective for your Facebook page is to get engagement with your fans. There are many reasons why this is important.
- It’s social media so having a two-way conversation is a big deal. Getting an ongoing opportunity to talk with your market is crucial.
- Each time someone engages on your page either by “LIKE”ing your page, comment, post etc Facebook will send a feed out to their friends indicating their LIKING of your content.
- When you talk with one person, all your fans see the content so you are speaking with many instead of just one person on the phone.
Facebook Posts – What to post?
You probably know it can be text, a link, photo or video. But what is the strategy for getting the engagement that is so critical to the Facebook marketing success?
You want to ask questions or get a discussion going. Maybe you have photos of your product being used by your clients. Get the client to tag themselves. I think it is important to be cautious about tagging people yourself. Host a contest. Host a question a week and provide your expertise to the topic. Ask for more feedback or ideas from your fanbase.
I’ve created a 20+ Facebook Updates service to send you an idea a day for what you could post. I invite you to take advantage of this free resource. Let me know if you have additional ideas we can add to the list.