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There are a few common mistakes that most business owners make when getting started with video marketing.

Avoiding these video marketing mistakes will save you money and make your videos much more effective.

Number-oneNot optimizing them properly.

Optimizing videos so they rank well in the search engines is usually the hardest part of video marketing.
The way you name your video, and the information that you provide to YouTube when you upload it, all effect how well and how fast it will rank in the search engines.
We could write an entire report on optimizing video, that’s not what this report is intended to be, so we’re not going to get too deeply into it. But, if you have questions or want more specific information, give us a call, we’ll be glad to talk about it in more detail.

Number-twoNot tracking the results of their video marketing campaign.

This is another very common issue that we see (Not only with video marketing, but other forms of advertising as well.)
The easiest way to track the results of your video marketing campaigns is to assign them a dedicated phone number that will allow you to keep track of the amount of phone calls that you receive as a result of people watching the video.
It’s very inexpensive to get a tracking number for your video or other marketing campaigns.
When we create video marketing campaigns for our clients, we use a service that both tracks the number of calls, and has the option to record phone calls for even more in depth analysis.

Number-threeThinking you need to hire actors and a high-priced video production company.

This couldn’t be further from the truth.
A high-priced video production company should be able to make you an amazing marketing video. After all, that’s why their high-priced, right?
If you want to spend a couple thousand dollars on a video, this is the way to go. A few years ago, this was your only option, but nowadays it’s really not needed. You can produce effective lead generation and branding videos much more affordably, even with just your cell phone, like I mentioned above.

Ready to start? Wants some cool videos to get started? Check out these 2 resources:


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